Fresh, juicy words

lovingly picked, simmered in a savory marketing strategy sauce
and served with a fresh garnish of creative inspiration

About


For 20 years, Liz worked at ad agencies in Kansas City and Omaha. She wrote copy and produced scores of TV and radio spots for a wide variety of clients, small, medium and large -- from local to international.

She also worked for a market research company, developing new product concepts for Fortune 500 companies and viewing reactions of focus groups to them. That's where she gained invaluable insights into what makes for a successful marketing program -- one that recognizes a company's pain points and delivers solutions in strong concepts, copy and visuals.

As a freelance writer for Kansas City businesses, she's written website copy, blogs, emails and articles to boost business.

She loves cats, dogs, birds, pizza, tacos, Scrabble, good conversations and films. Thank goodness for Netflix and Amazon Prime. Not as good as seeing movies in a theater, but they'll do until movie theaters reopen.

Get in touch with Liz for a good movie discussion or for help raising awareness for your business.
Phone: 913-236-7595. Email liz@lizcraigwriter.com
About

Testimonials


 Liz is, first and foremost, an excellent strategic thinker. Add to that her creative flair, formidable writing skills and broad range of experience and you have a rare find. I recommend her without hesitation."

Joleen David, Creative DirectorSmith Kaplan Allen & Reynolds Advertising, Inc.

 I hired Liz to write our new website copy and then a brochure. Liz has a keen ability to quickly learn new subject matter and formulate user friendly copy for either print or web. And she's a delight to work with - I highly recommend hiring her for any marketing project you have!"

Susan Estes, Executive Leader, Marketing and CommunicationsMid-America Manufacturing Technology Center

 I am pleased to recommend Liz as a writer. She was articulate, organized and great to work with as a team. She was innovative, conscientious and a true wordsmith."

Dalhia Cavazos, Graphic Designer & Art DirectorSmith Kaplan Allen & Reynolds Advertising, Inc.

 Liz is a meticulous and detail-oriented copy editor, well-versed in AP Style and able to develop unique style guides for content tied to specific business sectors. At Third Door Media, she helped to improve the flow of copy and was incredibly easy to work with."

Henry Powderly, Vice President, ContentThird Door Media (Search Engine Land, Marketing Land and Martech Today online magazines)

 Liz is a dedicated and passionate copy editor. Daily, she copy edited high volumes of content from numerous writers at Third Door Media. She could always be counted on no matter the deadline."

Ginny Marvin, Editor in ChiefThird Door Media

 Liz is a detail-oriented thorough copy editor who not only cares deeply about the quality of her work but is also passionate about the impact of the content overall. When I was hiring for this position, I asked candidates to take a copyediting quiz and I found that -- unlike many others who claimed to be good copy editors -- Liz was the real deal. It was my great pleasure to work with Liz and I believe anyone who hires here as a copy editor won't be disappointed."

Pamela Parker, Content ManagerThird Door Media

Contact


Blog


  •  12/20/2019 07:09 AM

How to identify your best potential customers. Ask the right questions.

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Ever heard of lease accounting? Neither had I ...

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The ego is necessary for survival, but it's terrible at running your life.

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  •  10/14/2019 05:32 AM

A basic how-to about creating a marketing plan for a small business.

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  •  10/4/2019 12:00 AM

Looking for things to do in Kansas City? Start here to find art and music events going on this month.

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